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Website Built With AI? Check These 10 Things Before Publishing

AI website builders — from all-in-one platforms to prompting a chatbot for code — have made it faster than ever for a small business owner in Kempner or Kingsland to get a website live in an afternoon. That speed is genuinely valuable. But the same shortcuts that make AI tools fast also make them skip details that matter to Google, to AI search engines, and to the actual people deciding whether to call you.

The 10-point checklist:

Real, accurate business information — name, address, phone, hours, and service area matching your Google Business Profile.
No leftover placeholder or generic template text.
Content that actually mentions your city and service area, not generic copy.
Mobile responsiveness — tested on an actual phone, not just the builder's preview.
Working contact forms and links — submit a test message and click every link.
Structured data (schema markup) so Google and AI search tools understand what your business is and where it is.
Page speed — AI builders often include heavy, unoptimized images.
Basic accessibility — alt text on images, readable contrast, logical heading structure.
HTTPS and basic security — confirm a valid SSL certificate is active.
Analytics and a way to measure results — Google Analytics or Search Console connected.

AI website builders are optimized to produce a finished-looking site quickly, not necessarily a site that ranks well. The content they generate is often generic by design — written to work for "a plumber" or "a bakery" in general, rather than for your specific business in Burnet or Marble Falls. Google and AI search tools reward specificity: real city names, real services, real details a generic template cannot know.

The same gap shows up in AI search. When someone asks ChatGPT or a Google AI Overview "who does website design near me," those systems look for pages with clear, specific, structured information — not generic marketing language. A quick pass through this checklist closes most of that gap. None of these fixes require starting over — most are quick corrections once you know to look for them.