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Maria Joaquina Creative Strategies

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Aloha Glass & Mirror — Website Design & Local SEO Case Study

Aloha Glass & Mirror is a glass and mirror service business in the Texas Hill Country. This case study documents the website design, Google Business Profile strategy, and local SEO work that helped Aloha Glass & Mirror build online visibility and generate consistent leads from local search.

The challenge: Aloha Glass & Mirror needed a website that could compete in local search for glass repair, mirror installation, and related services across the Hill Country market. The existing online presence was minimal, and Google Maps visibility was low despite the quality of the business.

What was built and optimized:

Custom lead-generating website with clear service pages for each glass and mirror service offered
Estimate request and contact flow designed to convert visitors into inquiries
Mobile-first design optimized for customers searching on phones
Local SEO foundations — schema markup, city-specific content, keyword targeting
Google Business Profile optimization — categories, services, photos, Q&A, and review strategy
Location pages targeting multiple Hill Country communities

Results achieved: Aloha Glass & Mirror reached top-5 Google rankings for primary service keywords in the target market. Google Maps visibility improved significantly, and the website began generating consistent estimate requests from local customers searching for glass and mirror services.

This project demonstrates how a well-structured website combined with a focused local SEO and GBP strategy can move a small service business from invisible to consistently visible in local search — without a large advertising budget.