Aloha Glass & Mirror — Website Design & Local SEO Case Study

Aloha Glass & Mirror is a glass and mirror service business in the Texas Hill Country. This case study documents the website design, Google Business Profile strategy, and local SEO work that helped Aloha Glass & Mirror build online visibility and generate consistent leads from local search.

The challenge: Aloha Glass & Mirror needed its first website to explain glass repair, mirror installation, and related services across the Hill Country market. The business already had a Google Business Profile, but no dedicated website for customers to explore services or request an estimate.

What was built and optimized:

Custom lead-generating website with clear service pages for each glass and mirror service offered
Estimate request and contact flow designed to convert visitors into inquiries
Mobile-first design optimized for customers searching on phones
Local SEO foundations — schema markup, city-specific content, keyword targeting
Google Business Profile optimization — categories, services, photos, Q&A, and review strategy
Location pages targeting multiple Hill Country communities

Results achieved: Aloha Glass & Mirror reached top-5 Google rankings for primary service keywords in the target market. Google Maps visibility improved significantly, and the website began generating consistent estimate requests from local customers searching for glass and mirror services.

This project demonstrates how a well-structured website combined with a focused local SEO and GBP strategy can move a small service business from invisible to consistently visible in local search — without a large advertising budget.

.noscript-nav { font-family: sans-serif; max-width: 900px; margin: 40px auto; padding: 20px; } .noscript-nav .site-name { font-size: 24px; font-weight: 700; margin-bottom: 8px; } .noscript-nav h2 { font-size: 16px; margin: 24px 0 8px; color: #3a5a40; border-bottom: 1px solid #ddd; padding-bottom: 4px; } .noscript-nav ul { list-style: none; padding: 0; margin: 0; display: flex; flex-wrap: wrap; gap: 6px; } .noscript-nav li a { display: inline-block; padding: 4px 10px; background: #f5f5f0; border: 1px solid #ccc; border-radius: 4px; text-decoration: none; color: #333; font-size: 14px; }

Maria Joaquina Creative Strategies

Website Design & Local SEO for Small Businesses in Central Texas. JavaScript is required for the full experience.